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Yep you're right, my dad missed that when he checked out this ribbon.
Fold3 is free till the 12th but I've had a good hunt for him and found nothing - any clues where else I could look?
Thanks for your time.

If you believe that he served in the British Army during the Great War, the only thing you can do is look at surviving papers in WO363/WO364 for every man with that particular name, if you are able to match any details, such as date and place of birth, next of kin and any addresses shown with your own family details, then you have your man.