TOPIC: Advertisements themed on the Boer War

Ogden's Guinea Gold must have had a generous marketing budget.



The Graphic, 9 June 1900

Some from the Holmfirth Express, early 1900. I had to photograph these from a computer screen in the library.

The wording for the first ad is: -

War! War! War!

Heaton's Glycerine & Borax Dry Soap
Is at war with all dirts & grease wherever found. Clothes, floors, tables, pots, pans, crockery, etc., etc., are all cleaned and sweetened more readily and quickly than by any other soap.

We solicit a trial.



Two for Homocea; note the name of Harrie Hopkin above the second ad. He seems to have been a Holmfirth entrepreneur.





I wonder if a month or two later, Harrie Hopkin was advertising this as 'Lord Roberts corsets'? And J. Haigh also has a war-related ad to the right.

Homocea and its tagline ‘touches the spot’ became a household name in the last years of the 19th century and it was certainly still around during World War II, if not later. As well as the original ointment, there was a strong form called Exaino or Homocea Fort, and a Homocea Soap. In 1897 the Soap and its related product, the Hair Wash, were highly recommended in The Nursing Record and Hospital World, which said that the soap was ‘very soothing and softening in its action, and is very fragrant and pleasant, moreover, to use.’

The BMA’s More Secret Remedies reported in 1912 that the ointment comprised a large proportion of eucalyptus oil, small amounts of lemon oil and ammonia, beeswax, lard and coconut oil. The 2s. 9d. tin contained 2 ½oz, the cost of ingredients being about 2 ½d.

Source: thequackdoctor.com/index.php/homocea/